Thank your lucky stars, lovers of fashion collaborations! Word has it that Target has fulfilled its promise to restock its online store with pieces of its collaboration with Jason Wu, which means youd better find your credit cards and get near a computer fast.
Theres now a link at the top of Targets home page that will take you directly to all the goodies from the collection, the entirety of which has been put back online. But it sold out so quickly from both brick-and-mortar stores and Targets online store when it launched on February 5 that we anticipate itll sell out pretty fast this time, too with tons of people wanting to buy the collection, or wanting to make major bucks reselling it on eBay.
Maybe this act of flooding the market (again) is a way to stop that couple in Miami who bought their local Targets entire share of the Wu collection from collecting major dollars by reselling their haul? A Target spokesperson told The New York Observer that they had a plan in place that would have stopped such abusive buying, but that not every store followed it.
“We did test limitations on Target.com, so people could only two items of any given item in a particular size, and some stores did elect to enforce the 2-item policy, but only in select locations.”
Heres hoping that if Target ever collaborates with a wildly popular designer in the future, theyll make everyone play by the rules. But for now, go shop!